Privacy Policy

Last updated: June 2026

1. Who we are

Smileligner ("we", "us", or "our") is a service that helps individuals understand their orthodontic treatment options before visiting a dentist. We operate in the Netherlands.

Contact: hello@smileligner.com

2. What data we collect

We collect the following personal data when you use our service:

• Contact information: your name and email address when you order a kit or contact us.
• Impression data: dental impressions you send to us for 3D scanning and treatment preview generation.
• Usage data: basic website analytics such as page views and browser type, collected via cookies.

3. How we use your data

We use your personal data to:

• Process your kit order and deliver it to you.
• Generate your personalised 3D treatment preview.
• Communicate with you about your order and preview.
• Match you with suitable partner clinics (only with your consent).
• Improve our service through anonymised analytics.

4. Legal basis for processing

We process your personal data on the following legal bases under the General Data Protection Regulation (GDPR):

• Contract performance: to fulfil your kit order and provide the treatment preview.
• Legitimate interest: to improve our service and communicate with you about your order.
• Consent: for optional communications such as clinic matching and marketing emails.

5. Data sharing

We do not sell your personal data. We share data only with:

• Partner clinics: only if you explicitly request clinic matching and give consent.
• Service providers: trusted third parties that help us operate (e.g., shipping, cloud storage), bound by confidentiality agreements.
• Legal authorities: when required by law.

6. Data retention

We retain your personal data for as long as necessary to provide our service and comply with legal obligations. Specifically:

• Contact details and order information: 5 years (accounting requirements).
• Dental impression data and 3D previews: 2 years after your preview is delivered, unless you request earlier deletion.
• You may request deletion of your data at any time by contacting us.

7. Your rights

Under the GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Delete your data ("right to be forgotten").
• Restrict or object to processing of your data.
• Data portability: receive your data in a structured, machine-readable format.
• Withdraw consent at any time for consent-based processing.

To exercise any of these rights, contact us at hello@smileligner.com. We will respond within 30 days.

8. Cookies

We use essential cookies to ensure the website functions properly. We may also use analytics cookies to understand how visitors use our site. You can disable cookies in your browser settings.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All data is transmitted over encrypted connections (HTTPS).

10. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on our website. The date of the most recent revision appears at the top of this page.

11. Contact and complaints

If you have questions or concerns about how we handle your data, please contact us at hello@smileligner.com.

If you are not satisfied with our response, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): autoriteitpersoonsgegevens.nl.